In mid-August, Changsha buzzed with industrial innovation. From August 13 to 15, the 33rd China (International) Measurement and Control Exhibition (formerly “Multi-National Instrumentation Exhibition,” or
MICONEX2025 for short) kicked off at the Changsha International Convention and Exhibition Center. Known as the “weather vane of the instrumentation industry,” this event drew hundreds of top global enterprises. As a leader in global process automation, Endress+Hauser stood out as a key highlight. It set up a large 100-square-meter booth at A1061 in Hall E1. Not only was the booth eye-catching in scale, but it also covered core fields like energy metering, fermentation monitoring, process parameter control, gas analysis, and flow measurement through a rich product matrix and scenario-based solutions. This made it a popular spot for industry experts, enterprise reps, and visitors to exchange ideas.
Today, the instrumentation industry is in a period of deep transformation. Digitalization and intelligence have become irreversible core trends. Two key drivers fuel this trend. On one hand, domestic enterprises are growing more environmentally conscious. They are shifting from “passive compliance” to “active optimization,” seeking more efficient and intelligent production models to cut costs and reduce environmental impact. On the other hand, global commitments like the Paris Agreement and China’s “dual carbon” goals have laid out a clear low-carbon path for the industry, pushing enterprises to speed up technological upgrades. Meanwhile, new demands are reshaping the industry. Customized solutions are in higher demand to fit different industries’ unique needs. Remote operation and maintenance are gaining popularity for cost and efficiency gains. Predictive maintenance has also become essential for stable production and less downtime.
Amid this industry shift, Endress+Hauser has made “sustainable development” its core strategy. Every product and solution is designed to help customers boost efficiency, optimize processes, cut energy use, and reduce waste—all to drive the industry toward low-carbon operations. At the exhibition, Endress+Hauser created a special “Green Exhibition Area” to bring this concept to life. A vibrant living plant wall stood alongside dynamic displays of the company’s environmental efforts. Together, they vividly conveyed the idea of “green industry and ecological development,” making it a unique attraction at the booth.
“As a company rooted in China and serving the world, we believe
business success and social responsibility must go hand in hand,” said Wang Yiwei, Endress+Hauser’s Marketing Director, in an on-site interview. Since 2014, Endress+Hauser has released annual sustainable development reports. These reports cover ecological protection, environmental practices, human rights, and supply chain responsibility. They are also reviewed by third parties to ensure transparency. What’s more, the company has participated in EcoVadis—an authoritative global sustainability assessment—for years. EcoVadis evaluates companies on four fronts: environment, labor, business ethics, and sustainable procurement. With its strong performance, Endress+Hauser has ranked among the top 5% of “Gold Suppliers” worldwide, setting a benchmark for sustainability in the industry.
To strengthen its tech capabilities in environmental protection, Endress+Hauser has also formed a strategic partnership with SICK. The two sides are collaborating closely on developing environmental gas measurement tech, optimizing data analysis algorithms, and designing integrated solutions. This partnership not only expands Endress+Hauser’s environmental product line but also marks a key step in its shift from a “traditional instrumentation supplier” to a “full-process low-carbon enabler.”
Beyond promoting green development, Endress+Hauser’s another highlight at the exhibition was a “tech breakdown live stream” co-hosted with During the stream, Endress+Hauser’s technical experts used immersive explanations and real-time demos to break down the core strengths of its products—including level measurement, flow measurement, pressure measurement, temperature measurement, and digital tools. They also explained how these products optimize processes for industries like chemicals, energy, food, and environmental protection. Tens of thousands of viewers tuned in online and offline.
At the booth, six scenario-based display systems let visitors see how the tech works in real life:
As one of the exhibition’s “star exhibits,” this system combines Endress+Hauser’s core measurement tools—level meters, flow meters, pressure meters, temperature meters, liquid analyzers, and digital products—into a one-stop solution. What’s innovative is its integration of explosion-proof tablets and cloud-based data analysis. Staff can use the tablets to access real-time data from each module. The cloud platform also supports data storage, trend analysis, and custom report generation. This gives enterprises a centralized, visual tool to manage data and achieve precise control over production.
This system showcases Endress+Hauser’s full solution for the natural gas and LNG industry. It includes mass
flowmeters, vortex flowmeters, and gas ultrasonic flowmeters. These devices maintain high accuracy even in low-temperature, high-pressure conditions. The system also integrates two key innovations: the Netilion IoT platform and Heartbeat self-verification tech. Netilion lets enterprises remotely collect and monitor data from LNG processes. Heartbeat automatically checks instrument accuracy, cutting down on manual calibration and downtime.
Focused on the hygiene needs of the food industry, this system is modeled after beer fermentation processes. It includes electromagnetic flowmeters, mass flowmeters, pressure transmitters, radar level gauges, tuning fork switches, and a specialized beer fermentation monitor. All equipment meets strict hygiene standards (like FDA and EHEDG) to prevent material contamination. It’s also adaptable to other hygiene-critical industries, such as dairy, beverages, and biopharmaceuticals.
Tank farms are critical for chemical and energy companies, so safety and stability are key. This system combines level meters, thermometers, and pressure transmitters with dedicated management software. It collects and analyzes data in real time. If levels or pressure exceed safe limits, the system triggers sound and light alarms. It also sends alerts to managers’ phones—responding 30% faster than traditional manual checks.
For chemical and petrochemical loading/unloading needs, this system includes batch controllers, mass flowmeters, and control valves. It ensures safe operations and accurate trade metering. It also offers a custom “all-in-one card” feature: drivers use one IC card for ID verification, loading/unloading bookings, and data tracking. This simplifies processes and reduces human error.
Amid digital transformation, this platform covers six core modules: loading business management, loading monitoring, metering management, smart warehouse operations, digital twins, and energy management. It supports remote deployment and expansion. For example, digital twin tech creates a 3D virtual model of warehouses to map real-time equipment status. The energy management module tracks consumption data to help enterprises cut energy use.
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